{"id":250,"date":"2023-07-13T20:44:37","date_gmt":"2023-07-13T20:44:37","guid":{"rendered":"https:\/\/wp.test.ate.otgs.work\/testqa201\/ochranne-znamky-a-registrovane-znacky\/"},"modified":"2023-07-13T20:44:37","modified_gmt":"2023-07-13T20:44:37","slug":"ochranne-znamky-a-registrovane-znacky","status":"publish","type":"page","link":"https:\/\/wp.test.ate.otgs.work\/testqa201\/ochranne-znamky-a-registrovane-znacky\/?lang=cs","title":{"rendered":"Ochrann\u00e9 zn\u00e1mky a registrovan\u00e9 zna\u010dky"},"content":{"rendered":"\n<p>Tento typ ochrann\u00e9 zn\u00e1mky vyu\u017e\u00edvaj\u00ed tak\u00e9 n\u011bkter\u00e9 spole\u010dnosti, kter\u00e9 prod\u00e1vaj\u00ed fyzick\u00e9 zbo\u017e\u00ed. Nap\u0159\u00edklad spole\u010dnost <em>Wal-Mart\u00ae<\/em>by mohla b\u00fdt pova\u017eov\u00e1na za ochrannou zn\u00e1mku slu\u017eeb, proto\u017ee poskytuje maloobchodn\u00ed slu\u017eby. V\u011bt\u0161ina zbo\u017e\u00ed, kter\u00e9 prod\u00e1v\u00e1, nen\u00ed jej\u00ed vlastn\u00ed, ale jej\u00ed zna\u010dka Great Value\u00ae by p\u0159edstavovala tradi\u010dn\u00ed ochrannou zn\u00e1mku. N\u00ed\u017ee jsou uvedeny p\u0159\u00edklady ochrann\u00fdch zn\u00e1mek, kter\u00e9 nab\u00edzej\u00ed slu\u017eby:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Delta\u00ae<\/em>(letov\u00e9 slu\u017eby).<\/li>\n\n\n\n<li><em>McDonald&#8217;s\u00ae<\/em>(restaura\u010dn\u00ed slu\u017eby).<\/li>\n\n\n\n<li><em>&#8220;Fly the Friendly Skies\u00ae&#8221;<\/em>(slogan letov\u00fdch slu\u017eeb <em>United Airlines\u00ae<\/em>).<\/li>\n\n\n\n<li><em>Starbucks<\/em>\u00ae (slogan pro maloobchodn\u00ed prodej k\u00e1vy).<\/li>\n<\/ul>\n\n\n\n<p><em>Restaurace McDonald&#8217;s\u00ae<\/em> je velmi obl\u00edben\u00e1 po cel\u00e9m sv\u011bt\u011b.<\/p>\n\n\n\n<p>Karta American Express Cobalt\u00ae<\/p>\n\n\n\n<p>Jedn\u00e1 se o kartu American Express Cobalt\u00ae.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de karty American Express Cobalt\u00ae, umo\u017e\u0148uje p\u0159evod \u010dlensk\u00fdch pr\u00e9miov\u00fdch bod\u016f na body Marriott Bonvoy v pom\u011bru 1:2.<\/p>\n\n\n\n<p><em>GUCCI<\/em> je velmi drah\u00e1 zna\u010dka.<\/p>\n\n\n\n<p>Zna\u010dka Great Value\u00ae je nov\u00e1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tento typ ochrann\u00e9 zn\u00e1mky vyu\u017e\u00edvaj\u00ed tak\u00e9 n\u011bkter\u00e9 spole\u010dnosti, kter\u00e9 prod\u00e1vaj\u00ed fyzick\u00e9 zbo\u017e\u00ed. Nap\u0159\u00edklad spole\u010dnost Wal-Mart\u00aeby mohla b\u00fdt pova\u017eov\u00e1na za ochrannou zn\u00e1mku slu\u017eeb, proto\u017ee poskytuje maloobchodn\u00ed slu\u017eby. V\u011bt\u0161ina zbo\u017e\u00ed, kter\u00e9 prod\u00e1v\u00e1, nen\u00ed jej\u00ed vlastn\u00ed, ale jej\u00ed zna\u010dka Great Value\u00ae by p\u0159edstavovala tradi\u010dn\u00ed ochrannou zn\u00e1mku. N\u00ed\u017ee jsou uvedeny p\u0159\u00edklady ochrann\u00fdch zn\u00e1mek, kter\u00e9 nab\u00edzej\u00ed slu\u017eby: Restaurace McDonald&#8217;s\u00ae je [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-250","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wp.test.ate.otgs.work\/testqa201\/wp-json\/wp\/v2\/pages\/250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.test.ate.otgs.work\/testqa201\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wp.test.ate.otgs.work\/testqa201\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wp.test.ate.otgs.work\/testqa201\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.test.ate.otgs.work\/testqa201\/wp-json\/wp\/v2\/comments?post=250"}],"version-history":[{"count":0,"href":"https:\/\/wp.test.ate.otgs.work\/testqa201\/wp-json\/wp\/v2\/pages\/250\/revisions"}],"wp:attachment":[{"href":"https:\/\/wp.test.ate.otgs.work\/testqa201\/wp-json\/wp\/v2\/media?parent=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}